Wayne Brown based out of NewYork, USA, is a senior consultant who provides consultations to banks about adopting innovative technologies, to fintech start-ups about how to sell their technology to banks and to investors about investing in FinTech start-ups.

Reverb Productions proposed creating and nurturing a good Digital Presence that would establish its thought leadership and creating an ecosystem that would bring all the three potential customers together.

Website: https://bfsitechtalks.org was created. The website is kept active through a resources section that comprises of blogs and videos on the topic.

YouTube: a YouTube channel BFSI tech talks was created. The founder is encouraged to conduct video interviews using zoom with various stakeholders. These video calls are recorded, edited and published to the YouTube channel. Care is taken to ensure brand recall through use of brand colours and logos. Appropriate tags are used to improve Discovery.

LinkedIn: the videos are posted to LinkedIn with appropriate summary.

Result
BFSITechTalks has seen a good traction in terms of membership requests.