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There is a significant transformation occurring in the manner in which we communicate and acquire knowledge. Businesses must acknowledge this changing landscape and respond accordingly.

Fuelled by various factors like penetration of mobile devices, easy access to high-speed Internet, evolution of video-centric platforms like YouTube, Instagram, etc, advancement in technologies enabling indexing of video content, It is no wonder that the new generation of workforce and consumers alike primarily look at video for both communication as well as learning.

And of course, Covid – 19 provided the inflection point. Work from home, Online meetings and schooling made the transformation to Video centric communication and learning, absolute and irreversible.

So from a company perspective, it is important that we acknowledge, embrace and respond to this change.

Looking within the organisation, it now makes sense to utilise video based learning content. This significantly helps reduce overall cost of training, whether this is for upskilling or training new joiners. Video based learning content also ensures that the subject matter expert trainers utilise their time more productively. This also has an effect in reducing learning curve and improving the quality of learning.

Communication outside the organisation should also leverage the power of video content. If your product or service is consumer focused then video content like dramatisation of use-cases, how to use the product, self-help problem solving to even full blown training courses. And of course, advertisements in various formats (vertical, horizontal, 5-30 second reels etc) are needed for marketing purposes.

In certain area where the product or service has become a commodity (skin and hair care clinic or immigration lawyers or beauty product for example) creating educational/awareness videos establishes your expertise and experience, and this can become the key differentiator. People are more likely to visit a clinic which has a very active YouTube or Instagram channel where the specialist has uploaded videos discussing various skin conditions and its treatment. A spice-maker is likely to sell more units if has a recipe channel.

This is applicable to you even if your company has other businesses as customers.

At the very least, a company profile video of 3 to 4 minutes that crisply explains the Unique Selling Point of your offering, the vision of its founders and snippets from happy customers and investors will go long way.

We at Reverb Productions have been helping individuals and organisations achieve their communication and learning goals since 2013. Visit http://www.reverbproductions.in for more information.

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