Blogs

Six years ago on this day, fictional Marathi web series, MovingOut was published on the YouTube channel “ReverbKatta“. Since then the series has garnered more than 15 lakh unique viewers on ReverbKatta alone and has been distributed to all the major OTT platforms that carry Marathi content. On its sixth anniversary, I would like to…

Building and maintaining complex enterprise grade software obviously requires a lot of teamwork. At the periphery of engineering teams are people like product managers, customer support engineers, customers themselves, sales & marketing, finance etc. We take great efforts to ensure that these teams function with as less friction as possible. Offsites, lunches, dinners and other…

There is a significant transformation occurring in the manner in which we communicate and acquire knowledge. Businesses must acknowledge this changing landscape and respond accordingly. Fuelled by various factors like penetration of mobile devices, easy access to high-speed Internet, evolution of video-centric platforms like YouTube, Instagram, etc, advancement in technologies enabling indexing of video content,…

During the years of traditional television, brands could run advertisements based on their marketing budget. There was a captive audience hooked to their favourite show. it was okay for the show to be interrupted with a series of advertisements. With the advent of digital medium viewers are spoiled with choice because of easy access to…

Everyone of us has a physical presence and an associated identity. The physical presence and identity go hand in hand. For example, if you are a teacher at school, you are physically present there (occupy space, breathe, touch, and feel). Your identity is that of somebody who guides your students (who themselves also have a…