TwistEat is a unique campaign bringing together multiple brands and mediums.  It is an eight episode cookery web-series.  Rambandhu Masale was the title sponsor along with C’Lai world as costume partner, Avanti Foods as Indulgence partner and Maharashtra Times as media partner.  The series was published on YouTube, the ingredients were published on the same day in Maharashtra Times while Avanti Food took orders for the food with free delivery within the city.